Find out what the mobile push notifications are, how they work, and what they can do for your business? There were four main directions in the application of these notices to improve the business. Let’s look at all of them.
Using mobile push notifications
The bulk of mobile push ads (41%) is used to report the release of new applications or the appearance of new versions of existing ones. The second, no less important, application (24%) is the distribution of special offers or links to certain landing pages. 14% of push notifications are used to inform users about new content available in the app, and 12% is used for sending the referral or advertising links. The remaining 9% is used for other types of information.
New marketing channels
The concept of push advertisements very quickly penetrated the sphere of marketing. However, there is a fine line between cooperation and excessive obsession. Push notifications should offer important information to the user and ease long-term cooperation. Therefore, messages should be prompt and contain relevant content. For example, if the developer of children’s applications sells space for push notifications of the coffee company, then such messages will be treated as spam. This will not help create a relationship – the app will lose its popularity.
Some marketers use the GPS technology to submit push ads on the mobile devices when the user is close to their shops. This kind of interaction with the user looks preferable. The crucial thing is to offer the information that users would want to get in a timely manner.
Also, the effective use of push notifications is to inform the user about the actions of his friends. For example, Facebook with the help of browser push notifications informs users about new comments to their posts.
If you are going to use mobile or browser push notifications as part of your marketing plan, make sure that you follow these simple rules:
- Content must be relevant
- Content must be linked to social networks to allow discussion
- It should provide the opportunity to unsubscribe from the mailing list
- Don’t send too many notifications – more than six messages per day will irritate most users
First of all, remember that it’s all about practice. Your first push-notification campaign may not be perfect, but the experience gained will give impetus for further improvement.